Go-To-Market Microgrant

Early-stage companies often reach a critical point where the product is ready, but sales momentum hasn’t quite caught up. For B.C.-based startups and growing small businesses facing that gap, the Go-To-Market Microgrant from Innovate BC is designed to help turn early promise into real customer traction. The program focuses on the practical sales and marketing work that helps companies get noticed, reach buyers, and start generating revenue sooner rather than later.

This microgrant supports hands-on go-to-market activities such as launching marketing campaigns, refining positioning, building sales capacity, or preparing to enter new markets. Funding typically ranges up to about $50,000 and is non-repayable, making it especially attractive for young companies that want to preserve cash while testing and scaling their commercial approach. Innovate BC has structured the program to move quickly, with streamlined intake and review cycles during each call, so businesses can act on time-sensitive growth opportunities without long delays.

The Go-To-Market Microgrant is best suited for B.C. startups and SMEs that already have a product or service ready to sell and are focused on winning their first customers or expanding their market footprint. The program is offered through periodic calls rather than continuously, so understanding how it works and when it reopens can make a real difference. Exploring the full details through GrantHub can help determine whether this funding aligns with your go-to-market plans.