AgriMarketing Program — Kosher and Halal Investment

For national organizations working to strengthen Canada’s kosher and halal red meat sector, building visibility in competitive domestic and international markets can require significant marketing investment. The AgriMarketing Program — Kosher and Halal Investment, delivered by Agriculture and Agri-Food Canada, is designed to help industry-led, not-for-profit organizations promote Canadian beef and veal products and position them for growth at home and abroad.

This funding opportunity supports strategic marketing and promotional initiatives that showcase Canada’s reputation for high-quality, safe food. Eligible projects may include industry-driven campaigns, participation in trade shows and business events, or coordinated outreach through digital, print, and broadcast media. Funding is non-repayable and can reach up to approximately $2 million per project, typically covering up to half of eligible expenses, making it easier for sector associations and councils to pursue ambitious market development efforts. Projects that focus on expanding exports into high-growth Indo-Pacific markets, or that are led by underrepresented groups, may be able to access a higher level of cost-sharing support.

The program is national in scope and is currently accepting applications, with funding available over multiple years. For not-for-profit organizations focused on growing demand for Canadian kosher and halal red meat, this initiative can play a meaningful role in long-term market diversification and industry promotion. Reviewing the full program details can help determine whether your planned marketing activities are a strong fit.