Strategic Improvement Assistance (PEI): How to Apply + Eligible Expenses

By GrantHub Research Team · · Lire en français

Strategic Improvement Assistance (PEI): How to Apply + Eligible Expenses

Many PEI businesses want to improve productivity or strengthen internal processes. However, covering the cost of outside expertise can be a challenge. Strategic Improvement Assistance (PEI) helps export-focused companies pay for professional services. These services make the business more competitive. The program offers repayable funding of up to $20,000 per business to support strategic improvement projects.


What Is Strategic Improvement Assistance in Prince Edward Island?

Strategic Improvement Assistance is a provincial funding program delivered by Innovation PEI. It supports PEI businesses that are investing in operational improvements, planning, and quality systems. These investments are meant to strengthen long-term competitiveness.

Key program facts:

  • Funding amount: Up to $20,000
  • Cost-share: Maximum 40% of eligible project costs
  • Project limit: Up to two projects per business
  • Funding type: Repayable assistance
  • Status: Open
  • Jurisdiction: Prince Edward Island

This program does not fund equipment purchases or day-to-day operations. It focuses on projects that require outside professional expertise.


Who Is Eligible for Strategic Improvement Assistance (PEI)?

To qualify for Strategic Improvement Assistance, your business must meet all core eligibility requirements.

Your business must:

  • Be located in Prince Edward Island
  • Be registered and actively operating in PEI
  • Manufacture, process, or develop goods or services primarily for export
  • Operate in a strategic sector, including:
    • Bioscience
    • Aerospace and defence
    • Advanced manufacturing and processing
    • Renewable energy and clean technology
    • Information and communications technology
    • Creative and cultural industries
  • Be in good standing with Innovation PEI (no defaulted government debt)

Businesses outside these sectors may still be considered if they offer a first-of-its-kind, exportable product or service.


Eligible Expenses Under Strategic Improvement Assistance

Strategic Improvement Assistance focuses on professional services, not physical assets.

Eligible expenses typically include:

  • Hiring external consultants for:
    • Operational efficiency reviews
    • Process improvement projects
    • Lean or productivity assessments
  • Strategic planning services:
    • Business or growth strategy development
    • Export readiness planning
  • Quality and standards work:
    • ISO or quality management system development
    • Certification preparation
  • Internal systems and process design supported by third-party expertise

Ineligible expenses usually include:

  • Equipment or machinery purchases
  • Internal staff wages
  • Ongoing operating costs
  • Marketing or sales campaigns

Only costs directly tied to the approved project and incurred after approval are considered eligible.


How to Apply for Strategic Improvement Assistance (PEI)

The application process is straightforward, but good preparation is important.

Simple instructions:

  1. Define your project
    Explain the problem you want to solve. Show how external expertise will help.

  2. Confirm eligibility early
    Your sector, export focus, and business status are reviewed closely.

  3. Prepare a project budget
    List total project costs and clearly identify the 40% you are requesting.

  4. Submit your application to Innovation PEI
    Applications are reviewed on a case-by-case basis.

  5. Receive approval before starting
    Starting work before approval can make costs ineligible.

GrantHub’s eligibility matcher helps you quickly find PEI programs by sector and export focus.


Common Mistakes to Avoid

  • Applying for equipment costs
    This program does not fund capital purchases. Professional services only.

  • Starting the project too early
    Costs incurred before written approval are typically not eligible.

  • Weak export justification
    Innovation PEI expects a clear link between the project and export growth.

  • Underestimating repayment obligations
    This is repayable assistance, not a non-repayable grant.


Frequently Asked Questions

Q: How much funding can I receive through Strategic Improvement Assistance?
Up to $20,000 per business, covering a maximum of 40% of eligible project costs. Funding may support up to two separate projects.

Q: Is Strategic Improvement Assistance a grant or a loan?
It is repayable assistance. Repayment terms are set by Innovation PEI and vary by project.

Q: Do I need to be an export business to qualify?
Yes. Your business must primarily develop goods or services for export, or demonstrate strong export potential.

Q: What types of projects are most competitive?
Projects that clearly improve productivity, profitability, or competitiveness using third-party expertise tend to score well.

Q: Are funds from Strategic Improvement Assistance taxable?
Repayable assistance is generally treated as business income. Confirm treatment with your accountant.

Q: How long does it take to process an application?
Application review times can vary. Most applicants receive a decision within several weeks after submitting all required documents.

Q: What tips help make an application stronger?
Be clear about your project’s goals. Show how the project will improve competitiveness and support export growth. Include detailed budgets and supporting documents.

After reviewing your options, GrantHub tracks hundreds of active grant and funding programs across Canada — check which ones match your business profile.


  • Prince Edward Island Small Business Grants: New Business Eligibility Guide
  • How to Apply for the Innovation Fund (Prince Edward Island)
  • How to qualify for website and e-commerce grants in Prince Edward Island

Next Steps

Strategic Improvement Assistance (PEI) is a strong fit if your export-focused business needs expert help to improve how it operates. Before applying, confirm your sector eligibility and project scope. GrantHub makes it easier to compare this program with other PEI and federal funding options that support growth and competitiveness.

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