Breaking into global markets is expensive. Flights, market badges, and accommodation add up fast—especially for smaller B.C. creative companies. Creative BC’s Passport to Markets program reduces that cost and risk, so you can take your B.C.-owned IP to the places where international deals actually happen.
Passport to Markets by Creative BC is designed for B.C.-based producers and creative companies that are ready to sell, finance, or co-produce projects internationally. Instead of funding development or production, it targets business development at high‑value markets where decisions get made.
The program provides travel support to attend approved domestic and international markets, conferences, and co‑production events. Funding typically covers:
Support is usually in the $1,000–$2,500 range per market (as of 2024), covering up to 50% of eligible cash expenses. Funding is paid after the market, once final reporting is approved.
This structure matters. By reimbursing part of your real costs, Passport to Markets makes it easier for smaller teams to attend major events such as Cannes, MIPCOM, GDC, and Frankfurt Book Fair. These are key for Canadian creative exporters and often lead to new deals and partnerships. Without this support, many companies might have to skip these important opportunities.
According to Creative BC’s guidelines, applicants must meet several core requirements:
There are also participation limits. You can attend up to four market sites over two fiscal years, with restrictions per project and company.
Passport to Markets is not a tourism grant. Creative BC ties funding directly to measurable international business outcomes.
After the market, you must submit a report that details:
This reporting requirement pushes applicants to go in with a plan. It also helps Creative BC focus funding on companies that are export‑ready, not just curious about international travel.
During your planning, tools like GrantHub’s eligibility matcher can help you filter market development programs by province and creative sector in seconds, so you can line up complementary funding.
Applying without a market‑ready project
Passport to Markets is for pitching and deal‑making. If your project is still at an early concept stage, your application is weak.
Assuming all expenses are covered
The program covers up to 50% of eligible cash costs. You must show you can fund the rest yourself.
Missing pre‑selection requirements
Some markets require an invitation or official selection before you apply. Applying without proof can make you ineligible.
Treating reporting as an afterthought
Post‑market reporting is mandatory. Poor documentation of meetings and outcomes can delay or reduce payment.
Q: How much funding can I receive from Passport to Markets?
Most applicants receive between $1,000 and $2,500 per market (as of 2024), covering up to 50% of eligible expenses. The exact amount depends on the market and your budget.
Q: Is Passport to Markets only for international events?
No. While the focus is international expansion, some domestic markets with strong international buyers are also eligible.
Q: Do I need to be invited to the market before applying?
Sometimes. Certain markets require pre‑selection or an invitation, and you must provide proof as part of your application.
Q: Can directors apply without a producer credit?
No. Applicants must hold an eligible producer credit. Directors without a producer credit are not eligible.
Q: Is the funding taxable?
In most cases, yes. Grant funding is generally considered taxable income. Confirm with your accountant for your specific situation.
After reviewing the basics, GrantHub tracks hundreds of active grant programs across Canada—including creative export and market development funding—so you can see which ones match your business profile.
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