Community Interaction Program (PIC): How to Apply for Awareness, Biodiversity, and Study/Action Streams

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Community Interaction Program (PIC): How to Apply for Awareness, Biodiversity, and Study/Action Streams

If your organization works to protect the St. Lawrence ecosystem, the Community Interaction Program (PIC) can help fund your next project. This federal–provincial program supports community-led environmental action in Québec, with different streams for awareness‑raising, biodiversity restoration, and study/action projects. Funding can reach $200,000. Each stream has its own rules. Each stream also has its own timelines and expectations.

Below is a clear, step‑by‑step guide to applying, based on the current program criteria.


Understanding the Community Interaction Program (PIC) Streams

The Community Interaction Program (PIC) is delivered by the Government of Canada and the Gouvernement du Québec under the St. Lawrence Action Plan. All funded projects must address a specific environmental issue affecting the St. Lawrence and lead to concrete outcomes.

1) Awareness‑Raising Stream

This stream supports projects that change behaviour through targeted outreach.

What it funds

  • Awareness projects tied to a clear environmental issue
  • Activities aimed at a specific community or user group
  • Projects that lead to short‑term, measurable actions (not just information)

Funding

  • Up to $100,000
  • Covers up to 70% of eligible project costs
  • Contribution is non-repayable

Who can apply

  • Non‑profit organizations legally constituted for at least one year
  • Indigenous communities located in Québec
  • Organizations with an established place of business in Québec
  • Organizations incorporated under Québec’s Companies Act (Part III) or equivalent

2) Biodiversity Restoration and Protection Stream

This stream supports on‑the‑ground action to improve ecosystems and water quality.

What it funds

  • Restoration or protection of biodiversity
  • Projects linked to a specific environmental issue
  • Initiatives that improve water quality in the St. Lawrence ecosystem

Funding

  • Up to $200,000
  • Maximum 70% of total project costs
  • Contribution is non-repayable

Eligibility highlights

  • Same organizational requirements as the awareness stream
  • Projects must take place in Québec and within the St. Lawrence territory

3) Study and Study/Action Streams

These streams focus on research and moving from knowledge to action.

Study projects

  • Funding up to $25,000
  • Supports research to identify concrete actions
  • Often used as a first step before implementation

Study/action projects

  • Funding up to $200,000
  • Combines research with field actions
  • Maximum 70% cost coverage
  • Contribution is non-repayable

How to Apply to the Community Interaction Program (PIC)

The application process is the same for all streams. Make sure your proposal matches the stream you choose.

Key steps

  1. Define the environmental issue
    Tie your project to a specific, documented problem affecting the St. Lawrence.

  2. Choose the right stream
    Awareness, biodiversity, study, or study/action — mismatched applications are often rejected.

  3. Build a realistic budget
    PIC funding covers up to 70%. You must show confirmed or planned sources for the remaining costs.

  4. Demonstrate concrete outcomes
    Funders look for measurable actions, not general education or high‑level research.

  5. Submit through the official PIC intake
    Applications are assessed by program administrators under the St. Lawrence Action Plan.

GrantHub tracks active environmental and community grant programs across Canada — including PIC — so you can quickly see which ones align with your organization’s profile.


Common Mistakes to Avoid

  • Choosing the wrong stream
    Awareness projects without short‑term actions are often declined.

  • Vague environmental issues
    PIC requires a clearly defined problem, not broad sustainability goals.

  • Missing cost‑share details
    Applications must show how the non‑funded 30% will be covered.

  • Assuming funding is repayable
    PIC contributions are non-repayable grants. Make sure your financial planning reflects this.


Frequently Asked Questions

Q: Who is eligible for the Community Interaction Program (PIC)?
Non‑profit organizations incorporated for at least one year, Indigenous communities in Québec, and organizations with a Québec place of business can apply.

Q: How much funding can my project receive?
Funding ranges from $25,000 to $200,000, depending on the stream, and covers up to 70% of eligible costs.

Q: Are PIC contributions repayable?
No. All PIC funding is provided as a non-repayable grant, not a repayable loan.

Q: Do projects have to be located in Québec?
Yes. Projects must take place in Québec and within the St. Lawrence territory to qualify.

Q: Can Indigenous communities apply directly?
Yes. Indigenous communities located in Québec are eligible applicants under all PIC streams.


Next Steps

If your project supports awareness, biodiversity, or applied environmental research in Québec, the Community Interaction Program (PIC) can be a strong option. Before you apply, confirm your stream, budget, and eligibility. GrantHub helps you compare PIC with other environmental funding programs so you can plan your next move with confidence.


See Also

  • How to stack grants and loans without violating funding rules
  • What business expenses are eligible across Canadian grants and loans?
  • What expenses are covered by fisheries science and innovation grants in Canada?

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