Finding and keeping workers is a challenge in northern and rural communities. Smaller labour pools, seasonal jobs, and fewer training options make it even harder for local employers. Community-based labour market programs help close these gaps. They fund local projects that connect employers to workers, training, and support services. Often, your business can take part at little or no direct cost.
These programs are usually run by community organizations or provincial governments. Employers often join as partners, hosts, or beneficiaries.
Community-based labour market programs focus on local needs. Instead of funding just one business, they support projects that build up the entire workforce in a region or sector.
If you are an employer in northern or rural Canada, these programs may offer:
Here are two current examples that show how these programs work.
Building UP is a Yukon government program. It funds projects that help both employers and jobseekers. The goal is to strengthen Yukon’s labour market.
Who it’s for
What it funds
Funding details
For employers, Building UP can help with finding pre-screened candidates, getting custom training, or joining shared hiring projects. You do not have to pay the full cost alone.
Manitoba’s Workforce Training and Employment – Employment Partnerships program supports training and job projects across the province, including in rural and northern areas.
Who can join
What it supports
Why rural employers benefit
Funding and project terms depend on the partnership and workforce needs.
Community-based labour market programs are especially important outside big cities because they:
GrantHub can help you find programs by province and workforce focus, which is useful when programs are run by community partners instead of directly by employers.
Thinking employers can only benefit if they apply directly
Many programs fund community groups, but employers still get access to trained workers, placements, and hiring help.
Waiting until you have an urgent vacancy
These programs work best when planned ahead. Training and placements may take months to arrange.
Ignoring sector or regional partnerships
Joining a project with other employers can improve your chances and lower your workload.
Not being clear about your role
Know if you are offering placements, interviews, or jobs. This affects how projects are set up and funded.
Q: Can my business apply directly for Building UP funding?
Most applications are led by community groups or service providers. Employers usually join as partners or hosts, not as the main applicant.
Q: Is Building UP funding repayable?
No. Building UP usually offers non-repayable government support.
Q: How much funding can these programs provide?
There is no set cap. The amount depends on the project’s size, workforce impact, and local need.
Q: Do these programs only help unemployed workers?
No. Many projects also support current workers who need new skills or are at risk of losing their jobs.
Q: Are these programs available outside major cities?
Yes. Community-based labour market programs are designed for rural, northern, and remote regions.
GrantHub tracks many active grant and labour market programs across Canada—check which ones fit your business and region.
If you need help hiring or training workers in a northern or rural area, community-based labour market programs are a good place to start. Begin by reaching out to regional organizations or sector groups you already know. Ask about programs like Building UP or provincial partnerships that match your needs.
You can also read related guides, such as Federal vs Provincial Wage Subsidy Programs in Canada: Key Differences and FedNor Programs: What Support Is Available Beyond Direct Funding?, to see how different supports can work together for your business.
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