Buy BC Partnership Program — Producers, Processors and Cooperatives

For British Columbia producers and food businesses trying to stand out in a crowded local marketplace, building consumer awareness can be just as important as production itself. The Buy BC Partnership Program — Producers, Processors and Cooperatives is designed to help B.C.-based agri-food and seafood businesses strengthen their local presence through targeted marketing and promotional efforts that drive demand for B.C.-made products.

Delivered by the Government of British Columbia as part of the broader Buy BC initiative, this program offers non-repayable, cost-shared funding typically ranging from a few thousand dollars up to around $30,000 per project. Funding can be used for practical, market-facing activities such as advertising campaigns, Buy BC-branded packaging or labels, promotional materials, and participation in B.C.-focused sales events or trade shows. By aligning with the recognizable Buy BC logo, businesses can tap into an established provincial brand that signals quality, freshness, and local origin to consumers.

The program is particularly relevant for primary producers, processors, cooperatives, and industry groups that are ready to invest in marketing but want help offsetting upfront costs, as funding is generally reimbursed after project completion. Applications are typically accepted on an ongoing basis, subject to available funds. For businesses looking to grow local sales and visibility within British Columbia, learning more about how this program works could be a valuable next step.