Business, Market and Trade Ready Training Program

For Yukon businesses looking to turn a great idea into a market-ready offering, knowing how to sell, communicate, and work with customers is just as important as the product itself. The Business, Market and Trade Ready Training Program helps local entrepreneurs build those practical skills, particularly those producing their own goods or services or selling through travel and tourism distribution channels.

Delivered by the Government of Yukon, this program focuses on hands-on learning rather than direct project funding. Businesses can access online training or participate in in-person workshops designed to strengthen how they present their offerings to consumers and trade partners. Topics include understanding traveler expectations, clearly communicating value, setting booking and cancellation policies, and preparing products for sale through tour operators and other travel trade networks. The program is especially relevant for tourism operators, artisans, and service-based businesses that want to confidently reach new customers while maintaining professional standards.

Support is non-repayable and varies depending on the type of training or workshop involved, making it a flexible option for Yukon businesses at different stages of readiness. For entrepreneurs who want to improve how they package, promote, and deliver their products, this program can be a valuable step toward sustainable growth. Exploring the full details through GrantHub can help you decide if this training aligns with your business goals and next steps.