Working NB Employers

Hiring and keeping the right people continues to be one of the biggest challenges for New Brunswick employers, especially in a tight labour market. Working NB Employers is designed to help businesses navigate those workforce pressures by offering hands-on recruitment and retention support rather than traditional cash funding. Delivered through Working NB under the Government of New Brunswick, the program connects employers with experienced workforce consultants who understand local hiring realities.

Through this initiative, businesses can access practical assistance with finding talent, including participation in virtual recruitment events and help connecting with groups such as seasonal workers and retirees interested in meaningful short-term roles. Employers can also receive guidance on developing or improving human resources and workforce planning policies, which can be particularly valuable for growing companies that don’t yet have dedicated HR capacity. The program supports organizations of all sizes, from startups and nonprofits to established enterprises, across a wide range of sectors.

Instead of a one-size-fits-all approach, support is tailored to the employer’s specific needs and project goals, making it a flexible option for businesses focused on building a stronger, more stable team. For New Brunswick employers looking to improve recruitment outcomes, strengthen retention, or get expert advice on workforce planning, learning more about how Working NB Employers works could be a worthwhile next step.