Travel Alberta — Investment — Product development fund

Tourism businesses in Alberta that are ready to invest in new visitor experiences or expand what they already offer can find meaningful support through the Travel Alberta Investment – Product Development Fund. This program is designed for projects that move beyond ideas and into action, helping operators bring new tourism products, experiences, or services to market that meet visitor demand and strengthen regional tourism. Funding is substantial, ranging from roughly $75,000 up to $500,000, and is provided as non-repayable support to offset a portion of project costs.

The fund is especially relevant for Alberta-based and Indigenous tourism businesses, as well as tourism-focused non-profits and municipalities, that are “shovel-ready” and prepared to move forward. Supported projects often include new attractions, infrastructure, equipment, or enhancements that improve the visitor experience, extend the tourism season, or fill a gap in the local market. Travel Alberta places strong emphasis on initiatives that drive economic growth, create jobs, support sustainability, and contribute to a more diverse and competitive tourism offering across the province. Applicants are expected to have their own investment committed and a clear business plan outlining how the project will succeed.

While the program operates through defined intake periods, future funding rounds are anticipated. For tourism operators considering a major development or expansion, reviewing the full program details can help determine whether this investment opportunity aligns with your growth plans.