Telefilm Canada — Marketing program

Reaching audiences across multiple platforms is one of the biggest challenges facing Canadian feature films, especially as viewing continues to shift toward on‑demand and digital channels. For producers and distributors planning a release strategy that goes beyond a traditional theatrical window, the Telefilm Canada Marketing Program can provide meaningful financial support to help bring a film to market more effectively.

Delivered by Telefilm Canada on behalf of the Government of Canada, this national program offers a repayable advance of up to roughly $75,000 to support the marketing, promotion, and distribution of Canadian feature‑length films. Funding is intended to cover a substantial portion of eligible marketing costs tied to multi‑platform releases, including television, VOD, and other digital distribution models. The program is well suited to Canadian production and distribution companies preparing to launch a film and looking to strengthen visibility, audience reach, and commercial performance in a competitive marketplace.

Applications are currently being accepted, subject to available funding, and the program focuses on projects at the distribution stage rather than early development. For film companies weighing how to finance a strong marketing push without overextending cash flow, this repayable support can play a strategic role. Exploring the full program details can help determine whether it aligns with your film’s release plans and business objectives.