Elevate Tourism Initiative

Tourism operators across Atlantic Canada are under pressure to stand out, attract higher-value visitors, and deliver experiences that reflect the region’s unique character. For businesses ready to invest in that next level of quality and market reach, the Elevate Tourism Initiative offers targeted support to help turn strong tourism ideas into revenue-generating experiences. Delivered by the Atlantic Canada Opportunities Agency, this initiative focuses on strengthening private-sector tourism businesses in New Brunswick, Nova Scotia, Newfoundland and Labrador, and Prince Edward Island.

Elevate is geared toward established tourism businesses that want to draw visitors from outside the region and encourage longer stays and higher spending. Support is aimed at projects that enhance tourism products, improve operations, and align offerings with the expectations of experience-driven travellers. This can include upgrading facilities, developing new or enhanced visitor experiences, or making strategic investments that position a business for growth in competitive domestic and international markets. Funding varies by project and may include a combination of repayable contributions and limited non-repayable support for assessments or planning, depending on the nature and readiness of the investment.

Because this is a focused, time-limited initiative, businesses considering near-term tourism investments may want to act sooner rather than later. Exploring the full details can help determine how Elevate fits with your expansion plans and what level of support may be available for your project.