E-tools for Exporting

For small and medium-sized businesses looking to break into international markets, the challenge is often less about product quality and more about having the right digital tools to reach buyers abroad. The E-tools for Exporting program is designed for PEI-based companies that want to strengthen their export readiness through targeted, short-term digital projects that support international sales and marketing efforts.

Delivered by LearnSphere with support from the Atlantic Canada Opportunities Agency, this initiative helps offset the cost of working with external experts to build or improve export-focused tools. Businesses can receive non-repayable funding of roughly $3,000 to $15,000, covering a significant portion of eligible project costs. Supported activities often include export market research, digital marketing strategy, international lead generation, website enhancements for foreign markets, SEO, online advertising, and coaching related to these areas. Projects are meant to be focused and time-bound, making the program especially appealing for companies that want to test or refine their export approach without committing to a large, long-term investment.

Funding is provided as a reimbursement, so businesses need to manage project costs upfront and demonstrate how the work will contribute to sales outside of Canada. For PEI SMEs that are already exporting or preparing to do so, E-tools for Exporting can be a practical way to accelerate international growth. Exploring the full program details can help determine whether this opportunity aligns with your export plans and digital strategy.