Canada Pavilion Program

Breaking into international markets can be costly for food and beverage companies, especially when major global trade shows come with high booth fees and logistical complexity. For export-ready Canadian businesses in the agriculture and agri-food sectors, the Canada Pavilion Program helps reduce those barriers by offsetting a portion of the costs associated with exhibiting at leading international trade shows. Delivered by Agriculture and Agri-Food Canada, the program is designed to make it easier for small and medium-sized exporters to showcase their products where global buyers are actively sourcing.

Through participation in Canada Pavilion events, companies gain access to a professionally designed, turnkey booth within a unified Canadian presence, allowing them to focus on sales conversations rather than setup and coordination. Funding support varies depending on the event and project, but can meaningfully reduce out-of-pocket expenses related to booth space. The program places a strong emphasis on innovative products, businesses entering new markets, and first-time exhibitors, making it particularly attractive for companies looking to test international demand or build early export momentum.

Available to eligible businesses across Canada and currently accepting applications on a show-by-show basis, the Canada Pavilion Program aligns with broader federal efforts to strengthen agri-food exports. For companies weighing the investment in international trade shows, learning more about how this program works could be a smart first step toward global growth.