Business Link — One-on-one advice

Starting or running a small business in Alberta often comes with questions that aren’t easily answered by a quick online search. From refining a business idea to making confident growth decisions, many entrepreneurs benefit most from talking things through with someone who understands the local landscape. Business Link — One-on-one advice offers Alberta entrepreneurs access to free, personalized guidance designed to meet them where they are, whether they’re just getting started or managing an established small business.

Delivered by Business Link with support from the Government of Alberta, this program focuses on practical, confidential support rather than one-size-fits-all advice. Business owners can work directly with experienced advisors to build or update a business plan, explore market research, improve digital marketing strategies, and think through next steps for growth. The service also provides tailored support for Indigenous and immigrant entrepreneurs, recognizing the unique challenges and opportunities they may face. Instead of financial contributions, the value comes from non-repayable expert advice, mentorship, and access to relevant tools and community resources.

Because the program is ongoing and designed to adapt to each business’s needs, it can be especially helpful during moments of change or uncertainty. For Alberta startups and small businesses looking for clear answers and informed direction, learning more about how Business Link’s one-on-one support works can be a smart next step.